Our Luxury Home Approach
Going to the ends of the earth
to sell your home...
I believe the finest homes deserve the finest marketing. That’s why my advertising program is designed to go above and beyond anything offered by any other agent or broker in quality, sophistication and depth.
I employ the latest technology to deliver perfect presentation and massive exposure for your home to drive responses from buyers everywhere!
Your home will be featured in prominent global media brands including The New York Times, The Wall Street Journal, Robb Report, and the International Herald Tribune. It’s also translated and distributed to dozens of prominent Real Estate sites throughout Asia, Europe, Australia, the Middle East, South America, and more. Over 90 unique placements.
STYLISH, SOPHISTICATED PRESENTATION
We’ll create a dedicated online showcase for your home, featuring magazine-quality professional
photos, elegantly produced High Definition video and stunning aerial animation.
Nothing else compares - but don’t take our word for it, check it out for yourself!
LOCAL, SOCIAL & MOBILE
Your home will benefit from cutting edge social media technology and robust exposure on sites like Facebook, Twitter and YouTube.
Our showcase listings reach potential local buyers on every type of computer, smartphone and tablet, in addition to intensive local print, mail and signage.
Luxury Homes are Priced, Staged, and Marketed Differently
Because there are fewer buyers who can afford Luxury Homes, the marketing efforts are targeted toward the potential buyers who will appreciate and desire the unique features of the property, and would be willing to pay Top Dollar to own them. Yes, Luxury Homes are posted on the MLS and distributed to all the internet affiliate sites. However, the majority of marketing effort goes into reaching the “Right” high-end buyers through other media. We use the same approach for all our clients. The difference, of course, is determining the Target Market Best for Your Home and developing a plan for the best way to reach these potential buyers. Our team of Financial Experts will help you learn the insider secrets of Real Estate and guide you in selecting a strategy that maximizes your financial gains.
Aggressive Pricing Determined by Unique Selling Features
Most luxury homes have obvious unique features, views, or areas. Sometimes it is very easy to establish a price based on Sale history or current Market competition. However, too many agents rely on a CMA (Comparative Market Analysis) to establish price. They often tell the Seller that they need to be within the averages so that it will not be considered overpriced and have buyers lose interest. If none of the showings in the first 2-4 weeks results in a Sale, agents often press the Seller for price reductions. We think that is nonsense and an easy way out for the agent. Reducing price until it becomes “a great deal for someone else” does not require marketing expertise. That is why so many agents use this approach. We believe that the CMA should be the base price for a quick sale, and that if the client can be patient, a successful marketing plan can be developed to target the buyers willing to pay extra for the features or upgrades, or location or lot size criteria that is extremely hard to duplicate. In fact, if there are multiple unique features that are not necessarily consistent with all buyer preferences, then multiple marketing plans should be developed to focus target marketing efforts for each valuable feature.
The Luxury Home Marketing Plan Overview
All the homes we sell are treated with a Luxury Home mindset. This begins with distributing your listing to the Multiple Listing Service and forwarding that data to List Hub that publishes on over 500 affiliated Real Estate sites, including Proxio, the most popular International Site. Our company then manually adds your listing to Zillow, Trulia, and Realtor and pays for featured property search upgrades on these sites.
Next comes Staging, which is a primary focus because it is a very important part of selling any home. Our experts will guide you and provide personal assistance in helping you get the best results from your showings to prospective buyers. We can also advise you on needed repairs that will increase your Sale value. Depending on your circumstances and the value added to the Sale Price, we are always willing to discuss Rebates that will help cover the cost of repairs, remodeling, or staging expenditures.
We use a Mastermind Team of seasoned professionals to develop a true Marketing Plan that will achieve your goals. If two minds are better than one, then 6 minds are even better. We will determine the correct market to target, and the best way to reach the Right Buyers for your home. Enhanced Distribution is one of our greatest strengths, just behind Negotiation Expertise. Once we have your home ready to show off its value, we will have high-end professional photos and videos produced that will attract the Right Buyers. Typical extras we pay for include advertising in Social Media, Local Media, and Agent Awareness campaigns with Flyers, Special Events, and Prize Competitions. Examples of our Luxury Home programs, which typically have more International targeting, are listed below.
Showings to prospective buyers are an important strategic part of selling your home and are often overlooked by an agent. We make it a point to be at every showing for many reasons; we make sure all the value of your home is conveyed properly to the prospect; we often learn valuable information from discussions with the prospect that can be used to your advantage in the negotiation process; we feel it is an agent’s responsibility to protect and safeguard our client’s assets since it is often better that Sellers not to be present.
Every offer is pre-screened for potential, regardless of how unreasonable it may seem in its original form. When we present those offers to you we have a good idea of where the counter-offer opportunities lie and how to pursue them. Negotiation skills are a top priority in getting you the most value from the equity you have built in your home. Primarily it is highest selling price, and definitely a price that is above the averages. However, a clever negotiator dealing directly with the opposing client (one of our unique strengths) can often find ways to provide additional benefits for the Seller and Buyer without relinquishing their Client’s most important goals. We take pride in our Financial Maximization skills.
Escrow is opened when an offer or counter-offer is agreed to by both parties. Typical agent behavior at this point is to turn the administrative work over to staff and service providers, then move on to the next client. Our approach is extremely different. When we turn the administrative work over to our internal staff a weekly review process is created, along with project timelines that alert everyone prior to the deadlines of critical events. We make sure ahead of time that everything is in place and on track. In addition, I personally oversee every transaction from an Emotional Perspective making sure that both Sellers and Buyers are constantly reinforced with market facts and trend logic that support the quality of their decisions. Things can change and unforeseen issues arise in any escrow and being available to intercede and resolve these issues on a 24/7 basis is critical to success.
Relocation support (another of our unique strengths) kicks in the minute you begin planning your move. This is usually during escrow, but can happen at any time and our commitment to your success is unparalleled. We will spend time with you to review your rough plan to make sure you have considered all the important issues. Likewise, we will make recommendations where we think we can be of personal help. For example, for Clients who are out of the area due to distance or work constraints, we can help with establishing or transferring Services. The same is true for one of our most popular offers, Moving Day Support. There are never enough supervisors to make sure your belongings are packed, moved, delivered, and positioned properly and having one or two extra bodies can often make the experience less stressful and expedite your transition. And when everything is done and you are feeling at home in your new location, we will sponsor a Get to Know Your New Neighbors block party to celebrate your new life!
Our Additional Realtor Paid Marketing is the Best Around
We will get your property sold using a strategy that maximizes your financial return. You may have a property that will sell fast, but that doesn’t mean you have to do so. It may be to your financial advantage to have your agent build a targeted marketing strategy that will locate the Right Buyer, someone willing to pay more for the unique features your home contains. We both know that Marketing can make a huge difference in your results. But how many Realtors have shown you a specific campaign for a property that demonstrates the additional cash outlays they are willing to make on your behalf? I am guessing none, since I have never run into one. Call me if you would like to see an example of a good one.
Photography is the Most Compelling Way to Grab Someone’s Attention
When photography is used for sales and marketing the purpose is to affect, move and motivate people. In luxury real estate this means getting prospective buyers to connect with a property. We use the latest technologies like 3D Virtual Reality, Aerial Videos, Staging with Custom Lighting effects grap attention and compel the buyers to investigate.
Luxury buyers don’t purchase a particular property because they have to, or because it’s the best that they can afford, they buy a property because they want it. They are excited about it and they SEE themselves owning it. Real estate is a visual and emotional transaction, which is why photography is the most effective means of generating interest and activity. When you look at today’s marketing programs almost everything revolves around photographs. Web postings, magazine ads, postcards, TV and brochures all require great photographs to be effective.
In today’s luxury home market consumers don’t demand visual content, they expect it. This means that
if they don’t SEE what they are looking for, they won’t tell you, they will simply go to someone who does provide it. Many agents and brokers who don’t incorporate visual marketing as part of their luxury program will never even know how many prospective buyers they have lost.
Avoid Stress by Starting Your Plan Today!
Whether you have a Luxury Home or not, don’t wait to investigate your options. You would be surprised at how long it can take to develop an Optimum Strategy that maximizes your Financial Returns and lets you achieve your Lifestyle Goals. Keep in mind the old adage that “Time is Money” and you do not want to be rushed into agreeing to purchase offers that sacrifice your hard earned equity to meet pressing deadlines. Keeping yourself in control of the Negotiating Process is critical to your success. You will find that we are very low-key and patient with your timing. Our job is to get you informed and confident to move forward when the perfect opportunity comes along. We specialize in free, no obligation consultations and hope you will take advantage of this offer at your earliest convenience.
For answers to ANY of Your Questions (I love to help and have a broad referral network), and personal guidance when you are ready, please contact me at your convenience. I have over 30 years of Financial Maximization in my background and can help you Mastermind a Strategy that will achieve a balance of your financial and lifestyle goals!
Going to the ends of the earth
to sell your home...
I believe the finest homes deserve the finest marketing. That’s why my advertising program is designed to go above and beyond anything offered by any other agent or broker in quality, sophistication and depth.
I employ the latest technology to deliver perfect presentation and massive exposure for your home to drive responses from buyers everywhere!
Your home will be featured in prominent global media brands including The New York Times, The Wall Street Journal, Robb Report, and the International Herald Tribune. It’s also translated and distributed to dozens of prominent Real Estate sites throughout Asia, Europe, Australia, the Middle East, South America, and more. Over 90 unique placements.
STYLISH, SOPHISTICATED PRESENTATION
We’ll create a dedicated online showcase for your home, featuring magazine-quality professional
photos, elegantly produced High Definition video and stunning aerial animation.
Nothing else compares - but don’t take our word for it, check it out for yourself!
LOCAL, SOCIAL & MOBILE
Your home will benefit from cutting edge social media technology and robust exposure on sites like Facebook, Twitter and YouTube.
Our showcase listings reach potential local buyers on every type of computer, smartphone and tablet, in addition to intensive local print, mail and signage.
Luxury Homes are Priced, Staged, and Marketed Differently
Because there are fewer buyers who can afford Luxury Homes, the marketing efforts are targeted toward the potential buyers who will appreciate and desire the unique features of the property, and would be willing to pay Top Dollar to own them. Yes, Luxury Homes are posted on the MLS and distributed to all the internet affiliate sites. However, the majority of marketing effort goes into reaching the “Right” high-end buyers through other media. We use the same approach for all our clients. The difference, of course, is determining the Target Market Best for Your Home and developing a plan for the best way to reach these potential buyers. Our team of Financial Experts will help you learn the insider secrets of Real Estate and guide you in selecting a strategy that maximizes your financial gains.
Aggressive Pricing Determined by Unique Selling Features
Most luxury homes have obvious unique features, views, or areas. Sometimes it is very easy to establish a price based on Sale history or current Market competition. However, too many agents rely on a CMA (Comparative Market Analysis) to establish price. They often tell the Seller that they need to be within the averages so that it will not be considered overpriced and have buyers lose interest. If none of the showings in the first 2-4 weeks results in a Sale, agents often press the Seller for price reductions. We think that is nonsense and an easy way out for the agent. Reducing price until it becomes “a great deal for someone else” does not require marketing expertise. That is why so many agents use this approach. We believe that the CMA should be the base price for a quick sale, and that if the client can be patient, a successful marketing plan can be developed to target the buyers willing to pay extra for the features or upgrades, or location or lot size criteria that is extremely hard to duplicate. In fact, if there are multiple unique features that are not necessarily consistent with all buyer preferences, then multiple marketing plans should be developed to focus target marketing efforts for each valuable feature.
The Luxury Home Marketing Plan Overview
All the homes we sell are treated with a Luxury Home mindset. This begins with distributing your listing to the Multiple Listing Service and forwarding that data to List Hub that publishes on over 500 affiliated Real Estate sites, including Proxio, the most popular International Site. Our company then manually adds your listing to Zillow, Trulia, and Realtor and pays for featured property search upgrades on these sites.
Next comes Staging, which is a primary focus because it is a very important part of selling any home. Our experts will guide you and provide personal assistance in helping you get the best results from your showings to prospective buyers. We can also advise you on needed repairs that will increase your Sale value. Depending on your circumstances and the value added to the Sale Price, we are always willing to discuss Rebates that will help cover the cost of repairs, remodeling, or staging expenditures.
We use a Mastermind Team of seasoned professionals to develop a true Marketing Plan that will achieve your goals. If two minds are better than one, then 6 minds are even better. We will determine the correct market to target, and the best way to reach the Right Buyers for your home. Enhanced Distribution is one of our greatest strengths, just behind Negotiation Expertise. Once we have your home ready to show off its value, we will have high-end professional photos and videos produced that will attract the Right Buyers. Typical extras we pay for include advertising in Social Media, Local Media, and Agent Awareness campaigns with Flyers, Special Events, and Prize Competitions. Examples of our Luxury Home programs, which typically have more International targeting, are listed below.
Showings to prospective buyers are an important strategic part of selling your home and are often overlooked by an agent. We make it a point to be at every showing for many reasons; we make sure all the value of your home is conveyed properly to the prospect; we often learn valuable information from discussions with the prospect that can be used to your advantage in the negotiation process; we feel it is an agent’s responsibility to protect and safeguard our client’s assets since it is often better that Sellers not to be present.
Every offer is pre-screened for potential, regardless of how unreasonable it may seem in its original form. When we present those offers to you we have a good idea of where the counter-offer opportunities lie and how to pursue them. Negotiation skills are a top priority in getting you the most value from the equity you have built in your home. Primarily it is highest selling price, and definitely a price that is above the averages. However, a clever negotiator dealing directly with the opposing client (one of our unique strengths) can often find ways to provide additional benefits for the Seller and Buyer without relinquishing their Client’s most important goals. We take pride in our Financial Maximization skills.
Escrow is opened when an offer or counter-offer is agreed to by both parties. Typical agent behavior at this point is to turn the administrative work over to staff and service providers, then move on to the next client. Our approach is extremely different. When we turn the administrative work over to our internal staff a weekly review process is created, along with project timelines that alert everyone prior to the deadlines of critical events. We make sure ahead of time that everything is in place and on track. In addition, I personally oversee every transaction from an Emotional Perspective making sure that both Sellers and Buyers are constantly reinforced with market facts and trend logic that support the quality of their decisions. Things can change and unforeseen issues arise in any escrow and being available to intercede and resolve these issues on a 24/7 basis is critical to success.
Relocation support (another of our unique strengths) kicks in the minute you begin planning your move. This is usually during escrow, but can happen at any time and our commitment to your success is unparalleled. We will spend time with you to review your rough plan to make sure you have considered all the important issues. Likewise, we will make recommendations where we think we can be of personal help. For example, for Clients who are out of the area due to distance or work constraints, we can help with establishing or transferring Services. The same is true for one of our most popular offers, Moving Day Support. There are never enough supervisors to make sure your belongings are packed, moved, delivered, and positioned properly and having one or two extra bodies can often make the experience less stressful and expedite your transition. And when everything is done and you are feeling at home in your new location, we will sponsor a Get to Know Your New Neighbors block party to celebrate your new life!
Our Additional Realtor Paid Marketing is the Best Around
We will get your property sold using a strategy that maximizes your financial return. You may have a property that will sell fast, but that doesn’t mean you have to do so. It may be to your financial advantage to have your agent build a targeted marketing strategy that will locate the Right Buyer, someone willing to pay more for the unique features your home contains. We both know that Marketing can make a huge difference in your results. But how many Realtors have shown you a specific campaign for a property that demonstrates the additional cash outlays they are willing to make on your behalf? I am guessing none, since I have never run into one. Call me if you would like to see an example of a good one.
Photography is the Most Compelling Way to Grab Someone’s Attention
When photography is used for sales and marketing the purpose is to affect, move and motivate people. In luxury real estate this means getting prospective buyers to connect with a property. We use the latest technologies like 3D Virtual Reality, Aerial Videos, Staging with Custom Lighting effects grap attention and compel the buyers to investigate.
Luxury buyers don’t purchase a particular property because they have to, or because it’s the best that they can afford, they buy a property because they want it. They are excited about it and they SEE themselves owning it. Real estate is a visual and emotional transaction, which is why photography is the most effective means of generating interest and activity. When you look at today’s marketing programs almost everything revolves around photographs. Web postings, magazine ads, postcards, TV and brochures all require great photographs to be effective.
In today’s luxury home market consumers don’t demand visual content, they expect it. This means that
if they don’t SEE what they are looking for, they won’t tell you, they will simply go to someone who does provide it. Many agents and brokers who don’t incorporate visual marketing as part of their luxury program will never even know how many prospective buyers they have lost.
Avoid Stress by Starting Your Plan Today!
Whether you have a Luxury Home or not, don’t wait to investigate your options. You would be surprised at how long it can take to develop an Optimum Strategy that maximizes your Financial Returns and lets you achieve your Lifestyle Goals. Keep in mind the old adage that “Time is Money” and you do not want to be rushed into agreeing to purchase offers that sacrifice your hard earned equity to meet pressing deadlines. Keeping yourself in control of the Negotiating Process is critical to your success. You will find that we are very low-key and patient with your timing. Our job is to get you informed and confident to move forward when the perfect opportunity comes along. We specialize in free, no obligation consultations and hope you will take advantage of this offer at your earliest convenience.
For answers to ANY of Your Questions (I love to help and have a broad referral network), and personal guidance when you are ready, please contact me at your convenience. I have over 30 years of Financial Maximization in my background and can help you Mastermind a Strategy that will achieve a balance of your financial and lifestyle goals!